FERRARI WORLD, ABU DHABI
(Thinkwell Project) The first Ferrari-branded theme park. It has the record for the largest space frame structure ever built. A design audit and redesign of a poorly executed wayfinding system was mandatory.
This established trust in the brand, and lead to thematic park elements and the identity of the park theatric show.
UAE culturally specific iconography
Signage template system developed for park signage updates
As-built design specification drawings
Area place making thematic posters
Theatric show naming and identity elements
Excerpts from wayfinding concept design strategy package
Development design and final wayfinding execution
Custom design thematic placemaking posters
RED in-park theatric show identity