Thinkwell

Corporate Rebrand.

(Thinkwell Project) Thinkwell is an experience design company. With offices in LA, Beijing and Abu Dhabi, Thinkwell laid out its vision for broadened global reach, exciting new high brand value partnerships, and a move to larger headquarters. Their boutique personality of the past conflicted with this vision. A corporate rebrand was mandatory…

PROJECT DETAILS

Brand audit and stakeholder interviews
Brand strategy
Logo identity
Publication design
Brand guidelines
Multilingual business system
Collateral communications redesign
Iconography
UI/UX for company AV controls
Signage

30 PAGE BRAND AUDIT REPORT

Describing Thinkwell
Competitive Landscape
Competitive Analysis
Thoughts On Current Brand
Brand Recommendations
The Thinkwell Logo
Creative Development