SENSORIO
Brand Positioning. Brand Development. Wayfinding.
(Thinkwell Project) Sensorio is a radically unconventional participatory park filled with a stimulating mix of kinetic sculpture, unpredictable illusion, interactive technology and mystical beauty.
PROJECT DETAILS
Logo identity
Brand positioning
Brand touchpoint strategy
Park naming
Park wayfinding + Masterplan
Signature merchandise
Specialty merchandise
38 Page Brand Package
Brand Development Mission
Brand Promise
Brand Positioning
SWOT Analysis
Guest Trait Analysis
Name + Tagline
Brand Touchpoint Strategy
Logo Identity
Collateral System
Digital Media
Merchandise
Wayfinding + Masterplan
Logo identity
Business system
Mobile app
Website
Park wayfinding
Concept:
Wearable cuff bracelet with park map
