US TENNIS ASSOCIATION / US OPEN
Brand Experience Audit.
(Thinkwell Project) In 2017 the iconic US Open was poised to unveil significant changes to the physical environment of the tournament. My employer, Thinkwell was engaged to provide an assessment of the overall guest and brand experience.
My brand presentation made a case for not only the environmental and way finding graphic improvements, but to reevaluate the US Open logo identify, which yielded unanimous agreement by the USTA board.
On site/off site brand experience research
Review of audience types
Future ‘big ideas’ presentation